Molecule + Hedione (Scientifically Proven Sexual Pheromone activator)

Hedione: The assumption that hedione is attractive was confirmed by a 2015 paper published in the journal NeuroImage by cell physiologists from Bochum and Dresden in Germany. 

They found that hedione activates the putative pheromone receptor VN1R1, located in the olfactory epithelium and one of five still left in humans out of hundreds that occur in other mammals. 

It’s the first time that a scent has been known to activate the pheromone receptor in humans. The scientists then analysed brain activity to find out if the scent could have an impact on the brain, comparing the results with the control scent phenylethyl alcohol, a traditional floral fragrance. Hedione activated brain areas in the limbic system, a part of the brain associated with emotions, memory and motivation, more strongly than the control. But even more significantly, hedione activated a specific area of the hypothalamus in women, which in turn ignites the endocrine system, promoting a response to sexual cues.

Its name comes from the Greek, hedone, which roughly translates as hedonism or pleasure and it is the only perfume compound that has been shown to stimulate a sexual response in humans.

Iso E Super: This enigmatic ingredient has given rise to numerous rumors and legends: allegedly it has some pheromonic qualities, makes you extremely attractive to the opposite sex, enhances the body’s unique scent and greatly improves the esthetic qualities of other fragrances. 

International Flavors & Fragrances, who trademarked Iso E Super, describe it as a ‘smooth, woody, amber note, with a “velvet-like” sensation. Iso E Super’s said to help ‘personalise’ fragrances, creating an almost bespoke effect when they’re applied to the wearer’s skin.  It goes especially well with musks, fruits and flowers. 

Directions for use : This is pure oil, so we advise diluting to 20% in ethanol or DPG for use on skin.